Amethyst, the visionary founder of Amarocks, leads with a rare blend of artistic intuition, technical mastery, and an unwavering commitment to integrity. With years spent studying gemstones, modern manufacturing, and the evolving relationship between technology and fine jewelry, she created Amarocks to offer clients a transparent, empowering, and truly collaborative design experience. Her passion for craftsmanship, innovation, and ethical excellence guides every curation and creation—inviting customers to trust not only the beauty of the pieces, but the purpose and authenticity at the heart of the brand.




A personal note from long time Best Friend (over 30+ years), Nicole

Meet the powerhouse behind this brand—my best friend, a woman who has never backed down from a challenge.

She put herself through college, rose to success in the banking world, and somehow did it all while being a phenomenal mother.

Her strength, determination, and resilience have always set her apart, and now she’s channeling that same passion into selling and creating stunning, meaningful jewelry.

This business isn’t just about beautiful pieces—it’s about a woman who defies the odds and inspires others to do the same.